By Justine Santaniello

Women go through great lengths to keep up with the “Joneses.” From glossy pages to runways to their favorite shows, women are always surrounded by the hottest beauty trends including thicker hair; longer lashes; and “perfect” skin. It’s time for women to stop faking beauty routines and free themselves from those hair extensions, press-on nails, and false eyelashes!

I’m here to help! I have listed below some of the top beauty “concerns” women have and my favorite products to help you stop FAKING IT. *BONUS: I also reveal the ONE beauty ritual women (and men) should ALWAYS fake!


Are you over using extensions and hair pieces to give you that full looking head of hair? So am I! Extensions can not only be damaging to your hair, they can also cost a small fortune. Work with what you have!

I love…

The Keranique® Hair Regrowth System – developed for women who want healthier, stronger hair – helps improve hair volume, texture and shine while promoting growth. The kit includes a Revitalizing Shampoo, Volumizing Conditioner, two Volumizing Lifting Sprays and two Hair Regrowth Treatmentswww.Keranique.com


When it comes to attracting a mate, it’s all in the eyes. False lashes can be difficult to apply and even damaging to your natural lashes if removed improperly. Who has the time right?!

I love…

RapidLash® Eyelash & Eyebrow Enhancing Serum is a clinically-proven formula that helps enhance, condition and strengthen lashes and brows. RapidLash® helps users achieve luscious lashes and bold brows in as little as 30 days. www.RapidLash.com


Tired of using painful corsets to give you that sculpted look? Don’t feel like wearing a layer of armor under your clothes? Me either!

I love…

The CoolSculpting procedure’s unique technology, which uses controlled cooling to freeze and eliminate unwanted fat cells without surgery or downtime. The procedure is FDA-cleared, safe and effective. Areas that can be treated include the abdomen, love handles, thighs…and now even the double chin! The results are lasting and undeniable. http://www.coolsculpting.com/

*And the one thing you should fake!
When it comes to achieving a healthy, sun-kissed glow, this is one area that derms recommend you absolutely SHOULD fake by staying out of the sun and opting for a sunless tanner. We may all love to carry a leather handbag, but we certainly don’t want to look like one!

I love…

BECCA Bronzing Skin Perfector™ is a universally flattering bronzing crème designed to smooth, even out and perfect the skin while imparting a natural glow. www.Sephora.com

We want to know, will you stop faking it?!


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